Elevating the brand’s commercial profile through a targeted B2B campaign.
Our brief is to build greater awareness of the incredible legacy of Magnum Photos and its worldwide community of renowned photographers.
Our focus has been on educating creative decision-makers on Magnum’s commercial offering and digital transformation, highlighting the agency’s impressive roster of globally recognisable and revered photographers who have shot campaigns and photo series’ for the likes of Gucci, Dior, Nike, Samsung, Red Bull and The British Army.
Through the development and execution of a B2B campaign, we are engaging with industry leaders across creative agencies, brands, businesses, commissioners and art professionals in the UK, France and US. Our remit encompasses corporate profiling, brand partnerships, thought leadership and events.