ME London

MELondon@luchfordapm.com

Appointed by Meliá Hotels International to launch its luxury lifestyle flagship hotel, ME by Meliá, designed by leading architects Foster + Partners.

We positioned the London flagship property as a challenger brand to W and the hottest hotel opening of the year.

Through an experience-led campaign that recognised the asset as a design-forward destination, we devised a high profile seeding campaign with exclusive VIP media stays in MESUITE alongside a two year programme of experiential fashion, design, music and cultural events.

The campaign results delivered £5 million worth of perfectly curated coverage led from the outset in a three-page feature in Wallpaper*.

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The Murray, Hong Kong

Reinstating a city icon

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MGallery By Sofitel

Celebrating women with AccorHotel’s newest London hotel and the National Portrait Gallery with a disruptive exhibition Rebel Women

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Beverly Hills

Positioning the century-old city at the forefront of luxury with a global white paper, The Future of Luxury

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The Muraka at Conrad Maldives

Adding a new dimension to the Maldives with the launch of the world’s first underwater villa for Conrad Maldives Rangali Island

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