ME London

MELondon@luchfordapm.com

Appointed by Meliá Hotels International to launch its luxury lifestyle flagship hotel, ME by Meliá, designed by leading architects Foster + Partners.

We positioned the London flagship property as a challenger brand to W and the hottest hotel opening of the year.

Through an experience-led campaign that recognised the asset as a design-forward destination, we devised a high profile seeding campaign with exclusive VIP media stays in MESUITE alongside a two year programme of experiential fashion, design, music and cultural events.

The campaign results delivered £5 million worth of perfectly curated coverage led from the outset in a three-page feature in Wallpaper*.

Client Website

Beverly Hills

Positioning the century-old city at the forefront of luxury with a global white paper, The Future of Luxury

Travel

MGallery By Sofitel

Celebrating women with AccorHotel’s newest London hotel and the National Portrait Gallery with a disruptive exhibition Rebel Women

Travel

ME Miami Music Week

Hosting one of the hottest events at ME Miami during Music Week with Urban Junkies and Pacha

Travel

The Idle Rocks

Launching the design-led hotel and positioning it as Cornwall’s hottest hotel and British retreat

Food and Drink,   Travel