ME London

MELondon@luchfordapm.com

Appointed by Meliá Hotels International to launch its luxury lifestyle flagship hotel, ME by Meliá, designed by leading architects Foster + Partners.

We positioned the London flagship property as a challenger brand to W and the hottest hotel opening of the year.

Through an experience-led campaign that recognised the asset as a design-forward destination, we devised a high profile seeding campaign with exclusive VIP media stays in MESUITE alongside a two year programme of experiential fashion, design, music and cultural events.

The campaign results delivered £5 million worth of perfectly curated coverage led from the outset in a three-page feature in Wallpaper*.

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