Royal Salute

royalsalute@luchford.com

We brought wonder where it was least expected to unveil Royal Salute’s Restage.

As a global agency for Royal Salute, we created a series of storytelling moments and unique events in the UK, New York and Seoul to bring to life the Scotch whisky’s recent restage and 21 Year Old range expansion.

Collaborating with like-minded masters to showcase the extraordinary quality and craft of Royal Salute, attention to every minutiae of detail delivered a legacy moment for the brand.

Targeting VIPs, industry influencers and top-tier media, the campaign shifted any misconceptions about the luxury Scotch being ‘old’ and ushered in a new era of innovative, contemporary whisky, fit for modern royalty.

Client Website

Riedel

Keeping heritage glassware brand Riedel relevant among luxury consumers and wine connoisseurs

Food and Drink

Mark’s Club

Reinvigorating a classic private members’ club to appeal to a new luxury audience

Food and Drink

The Idle Rocks

Launching the design-led hotel and positioning it as Cornwall’s hottest hotel and British retreat

Food and Drink,   Travel

COYA

Introducing Latin American flair with the expansion of COYA globally

Food and Drink