Technogym
Elevating a wellness brand in the luxury lifestyle and design space.
Tasked with boosting awareness of the Technogym brand in an increasingly crowded market, we encouraged consumer purchases by spearheading key press and influencer initiatives in the design, technology and luxury lifestyle arenas.
Through deep dives into Technogym’s luxury design credentials, we offered journalists immersive and exclusive brand experiences in order to entertain, educate and build brand advocacy.
We also supported the launch of the Milan flagship store and the Personal Line, both created in partnership with renowned architect Antonio Citterio.
