The Rose

Turning a boutique Venice Beach hotel into a global destination.

Glen Luchford has a global reputation as one of the world’s leading fashion photographers but had never worked in hospitality prior to buying a hotel in Venice Beach, California.

To ensure the destination resonated with luxury audiences, the media campaign led with a six page feature in the Wall Street Journal Magazine, French, Italian, British and US Vogue, Mr Porter, Dazed & Confused, AnOther Magazine, Love Magazine and a film on NOWNESS.

Client Website

The Idle Rocks

Launching the design-led hotel and positioning it as Cornwall’s hottest hotel and British retreat

Food and Drink,   Travel

Beverly Hills

Positioning the century-old city at the forefront of luxury with a global white paper, The Future of Luxury

Travel

ME London

Appointed by Meliá Hotels International to launch its luxury lifestyle flagship hotel, ME by Meliá, designed by leading architects Foster + Partners

Travel

The Murray, Hong Kong

Reinstating a city icon

Travel