Mark’s Club

Reinvigorating a classic private members’ club to appeal to a new luxury audience.

LUCHFORD was appointed to work hand-in-hand with Club Director, Darius Namdar, in delivering a campaign that repositioned while maintaining heritage and values.

The move has seen this classic Mayfair-based private members’ club increase its appeal to a younger audience, driving up new memberships.

Mark’s Club has enjoyed a series of high fashion events celebrating Edward Enninful OBE; the life of photojournalist, Sir Dom McCullin; and that of Tony Chambers, then Brand and Content Director of Wallpaper*.

We were proud to be instrumental in executing the recent Vogue x Victoria Beckham event for London Fashion Week, hosted by David Beckham.

Client Website


Keeping heritage glassware brand Riedel relevant among luxury consumers and wine connoisseurs

Food and Drink


Introducing Latin American flair with the expansion of COYA globally

Food and Drink

The Idle Rocks

Launching the design-led hotel and positioning it as Cornwall’s hottest hotel and British retreat

Food and Drink,   Travel