Reinvigorating a classic private members’ club to appeal to a new luxury audience.
LUCHFORD was appointed to work hand-in-hand with Club Director, Darius Namdar, in delivering a campaign that repositioned while maintaining heritage and values.
The move has seen this classic Mayfair-based private members’ club increase its appeal to a younger audience, driving up new memberships.
Mark’s Club has enjoyed a series of high fashion events celebrating Edward Enninful OBE; the life of photojournalist, Sir Dom McCullin; and that of Tony Chambers, then Brand and Content Director of Wallpaper*.
We were proud to be instrumental in executing the recent Vogue x Victoria Beckham event for London Fashion Week, hosted by David Beckham.